Microsoft released white paper documentation for webmasters about its new Bing search engine, explaining how Bing affects search-engine optimization (SEO).
This white paper discusses the key new features of the Bing search engine results page (SERP) presentation that are relevant to webmasters and web publishers. It also discusses search engine optimization (SEO) considerations needed for Bing.
The following files are available for download from the Microsoft Download Center:
Bing for Webmasters – New Features Relevant to Webmasters white paper
This white paper is an overview of the key features in Bing of interest to webmasters.
Download PDF -> Bing–NewFeaturesForWebmasters.pdf
Download XPS -> Bing–NewFeaturesForWebmasters.xps
As an owner of a website or a publisher of content on the Web, you are no doubt interested in the big changes Microsoft has implemented with the newly released version of its search engine, dubbed Bing. There are a great number of innovative changes in how searchers access search content in the Bing index, and as a result, on your website. This white paper was written for you, the folks whose content populates the Bing index. You’ll want to know what Bing is, what changes in Bing pertain to you, and how to make the most of those changes so you get more eyeballs on your website’s content. Let’s get right to it.