Tuesday, September 8, 2009

Google Shares New Privacy Policy for Books

Google has introduced a new privacy policy for Google Books, to try and appease the critics of Google's enormous book indexing project. The company has also been in communication with the Federal Trade Commission, and has discussed both the new policy and a letter to the FTC on the Google Public Policy Blog.


Google is still waiting approval from the court on its settlement agreement with the Authors Guild and the Association of American Publishers, so some services discussed in the privacy policy don't even exist yet.

"Our privacy policies are usually based on detailed review of a final product -- and on weeks, months or years of careful work engineering the product itself to protect privacy," says Google Global Privacy Counsel Jane Horvath. "In this case, we've planned in advance for the protections that will later be built, and we've described some of those in the Google Books policy."

The privacy policy can be read here.

Microsoft Answers Common adCenter API Questions

API Still in Pilot Phase, Will Open Up Eventually

Microsoft says it has had a lot of questions lately about access to adCenter API tokens, and the company has addressed these issues on the adCenter API blog. The API program is still in the "pilot" phase, so API tokens are not available to everybody.

"Each request is reviewed for certain criteria," explains Microsoft's Chris Norred. "Users who have a track record of monthly expenditures with adCenter are provided access to the pilot. Other criteria are also considered."



Chris Norred"We receive several requests from new businesses or developers who build tools or services using the adCenter API and have goals to deliver more spend," Norred continues. "Currently, however, support for the adCenter API in the pilot phase cannot serve all these potential customers."

The API lets users create apps that can:
- Create and manage adCenter campaigns, ad groups, keywords, and ads.

- Obtain the status on ad groups, keywords, and ads.

- Pause and resume ad groups.

- Generate keyword estimates.

- Generate reports about campaign performance.

- Perform ad group targeting.

Microsoft is planning to extend adCenter API access, as well as access to more APIs related to Microsoft advertising services. Currently access to the API is limited to the highest-spending customers, and tokens aren't available for purchase or through other channels, but in the future, access will be opened up for users who meet "a minimum criteria."

Microsoft does not charge for tokens, and the terms of use prohibit their reselling. The company says it will keep interested parties updates via the blog.

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Google Releases Instant Messaging API


Google has announced the release of a new API for building Talk bots on top of Google App Engine, Google's product that lets developers create and host web apps on the Google infrastructure.

Google has released version 1.2.5 of the App Engine software developer kit (SDK) for Python and Java. This happens to be the company's first simultaneous release for both. The API includes XMPP (also referred to as Jabber) support, which is an open standard for instant messaging. This comes in the form of the XMPP API for both SDKs.

"Like the other APIs that App Engine provides for developers, XMPP is built on the same powerful infrastructure that serves other Google products," says Google on the App Engine Blog. "In this case, we take advantage of the servers that run Google Talk. This new API allows your app to exchange messages with users on any XMPP-based network, including (but not limited to!) Google Talk."

Developers involved with the preview of Google Wave can also use the API to build bots that interact with waves. Wave will be available to schools and businesses this fall, by the way.
"We're very proud of our first XMPP release, but there's still more work to do," says Google. "In the future we hope to provide even more functionality to apps, such as user status (presence) and info on new subscriptions."

More information about the API and SDKs can be found in this post.

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Microsoft Granted Motion to stay Word Injunction

XML-Related Patent Issues Cause Trouble for MS, Company Will Appeal

Update: The U.S. Court of Appeals for the Federal Circuit has reportedly granted Microsoft's motion to stay an injunction that would prohibit the software giant from selling Word. The injunction had an effective date of Oct. 10, but the motion to stay blocks the injunction until the appeal process is complete, according to The Microsoft Blog.

Original Article: A Texas judge has reportedly ruled that Microsoft cannot sell any version of Word in the US that can open .XML, .DOCX or DOCM files (XML files) containing custom XML. Seattlepi's Microsoft Blog points to an announcement by the plaintiff, i4i.

In May, i4i in Toronto got $200 million from Microsoft, when a federal jury found that Microsoft infringed on the company's patent. That patent is 11 years old. The abstract reads:

A system and method for the separate manipulation of the architecture and content of a document, particularly for data representation and transformations. The system, for use by computer software developers, removes dependency on document encoding technology. A map of metacodes found in the document is produced and provided and stored separately from the document. The map indicates the location and addresses of metacodes in the document. The system allows of multiple views of the same content, the ability to work solely on structure and solely on content, storage efficiency of multiple versions and efficiency of operation.


The entire thing can be read here.

"We are disappointed by the court's ruling," a Microsoft spokesman is quoted as saying in a statement. "We believe the evidence clearly demonstrated that we do not infringe and that the i4i patent is invalid. We will appeal the verdict."

Four New Gmail Themes Released

Gmail users who require that everything be just so may be in luck; a few new personalization opportunities have been made available in the form of four new themes. And in fact, one of the four themes caters to indecisive types, so members of the Gmail team really covered their bases.

All right, we admit it - these Gmail themes aren't going to generate Google's next billion dollars. In all likelihood, they won't even convince more than one or two souls (if that) to switch from Hotmail or Yahoo Mail.

Still, these are the first new themes in about ten months, so on we go.

Pictured on the left below is a screenshot of what Googlers Jake Knapp and Manu Cornet identified on the Official Gmail Blog as the "Orcas Island" theme. Knapp promised "a new image each day of the week."

On the right, you can see what Cornet called "High Score." It should seem familiar to anyone who spent more than a few minutes playing the original Nintendo.

The third theme is called "Turf." It shows some green grass and not much more. Finally, Cornet wrote that the "Random" theme "merely cycles through all the others."

Knapp and Cornet welcomed feedback if you're inclined to give it, and they also indicated that still more themes might wander down the pipeline at some point.