Google start to make major changes in is search engine results.
Google Update August 2009 called “Ceffeine Update” are not been update yet in Google normal search results and been test in -> Google Caffeline Test.
this update look like it’s going to be more all about in site seo then links back.
i think this is a smart move from Google because this way the real interesting sites with content on them will rank hi then sites with lot’s of links just because webmaster that locking for links all day and paid of links instead of writing useful information, that is all about when a internet user looks for information in search engines.
i hope this will put an end of this links war and make the internet a better please
read more about this update at Matt Cutts Caffeine Update.