Original Article: Feeling creative? Fan of Google's Chrome browser? If your answer to either of these questions is yes, you might be interested to know that Google is hosting a global project in which it is asking fans to submit creative videos in which they create a Google Chrome icon.
Jason Toff from the Google Chrome team says the idea for the project came when the team itself was experimenting with using different objects to create the icon - like this cake for example:
What Google considers to be the best entries to this project, it will feature on Google and YouTube. "We know from past experience that users are the ones who come up with the coolest stuff. So with that, we now turn the challenge to YOU to make a video showing the formation of the Google Chrome icon in a big, unusual or creative way," says Toff. He tells me he likes the magnets one so far (video below):
You may recall that earlier this year, Google created its first television advertisement, and this was for Chrome. I don't know if any of these designs will make it into an actual commercial or not, but I suspect the initiative itself is designed to generate buzz and draw awareness to Chrome. Not a bad viral campaign.
Participants have until July 22 to submit their videos. You can do so here, and while you're there, you can also check out what other people have done. I'll leave you with a few samples below. By the way, they should be between 15 and 60 seconds long.